Fast Five with Thad McIlroy, Publishing Expert

This week, Fuse is putting the spotlight on publishing expert Thad McIlroy. Thad is an electronic publishing analyst and author based in San Francisco. A well-established expert in the technology and marketing issues surrounding electronic publishing, color imaging...

Instagram for Authors!

Instagram is one of the fastest growing social media platforms, boasting over 400 million active users worldwide (77.6 million in the U.S. alone, according to one source), compared to Twitter’s 305 million active users (in 2015). Although writers primarily use...

Author Promotion Using Goodreads

Many of you have probably heard that publishers are doing less and less to promote their books, and so authors are expected to take on an ever-increasing share of the marketing load. This of course varies depending on the size of the publisher, the author, and the...